Concepts

Sweet Hearts

Gummy flavours that spark personality and preference

Gummy snacking is rarely just about the flavour. People are drawn to the bright colours, chewy textures, and the small thrill of choosing favourites. Colour and flavour cues tap into emotion and identity, turning each selection into a revealing moment of self-expression.

And those moments add up. Gummy choices become almost like a personality test in candy form: some instinctively reach for one colour every time, some save the best for last, and others have firm views on which flavours belong together. These small, repeated rituals transform a simple snack into something surprisingly personal.

Senovia's Sweet Hearts is built for this behaviour: a six-flavour concept designed to be chosen, sorted, and savoured.

$23B

global gummy market value

30%

gummies' share in the global confectionery sales

63%

of european consumers prefer gummies to other candies

Sources: gminsights.com, markwideresearch.com, roamler.com

Sweet Hearts - Gummy Flavours

Six flavours, six colours, six characters

Sweet Hearts is a collection designed around the psychology of picking gummies: by mood, by personality, and by what people are craving in the moment. Each flavour comes with a vibe that feels instantly recognisable — the kind people claim as their own or return to repeatedly.

Black Cherry: Deep, indulgent, unapologetically bold.

Juicy Orange: Bright, tangy, impossible to ignore.

Yellow Lemon: Cheerful, zesty, always optimistic.

Green Apple: Fresh and slightly tart, with a crisp finish.

Blue Energy: Cool, light, and refreshing, with a lift that feels like a reset.

Purple Blackcurrent: Rich, complex, quietly confident.

Sweet Hearts: Value for everyone

Brands

Build connection through flavour choice, drive repeat purchases with collectible formats, and tap into the personal ritual of selecting and savouring based on mood or preference.

Manufacturers

Use stable, gummy-tested flavours suited for both gelatin and pectin systems. Heat stable, halal suitable, vegan-compatible, and consistent with natural or synthetic colours.

Consumers

Meet your consumers halfway by catering to various moods, personalities, and moments. Let them choose their favourites and experiment with new colour or flavour combinations.

Let's create gummies people choose on purpose

No matter the size of your business – scale-up or multinational – we work with you to create gummy flavours that people seek out, come back to, and claim as their signature choice.

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