With Senovia, your bakery flavours stay true from pilot kitchen to production line — holding up through heat, sugar reduction, and challenging formats. Built for stability during processing, they help you cut reformulation costs, move to market faster, and deliver the same great taste at scale.
No flavour fading. No off-notes. No batch-to-batch variability.
years of flavour expertise
tonnes of flavour produced per year
automated dosing for batch stability
You don't get a sample until we've baked with it first. Before you commit to larger orders, every flavour goes through pilot trials in your actual production conditions. You'll see how it performs, including heat stability and flavour release.
Automated dosing (90% adoption throughout the facilities), real-time analytics, and in-line NIR spectroscopy help us keep every batch identical. We also ensure full traceability from raw materials to finished product, batch-by-batch.
We bring the same rigorous approach to supporting both established and growing brands. Whether you need 5 kilograms or 50 tonnes of flavour, you receive the same level of precision, expertise, and quality standards.
Senovia works hand in hand with bakery manufacturers across all major segments. We tailor our flavours to fit your formulations, processes, and production environment – making it easier to achieve the taste, consistency, and performance your products need.
Layer cakes • Muffins • Brownies • Doughnuts • Sweet biscuits • Sandwich cookies • Wafers
Subtle flavours need extra care in high-heat, high-fat systems. We formulate so you get the same vanilla clarity, fruit vibrancy, or chocolate depth in a baked muffin or biscuit as you would in the batter – even after chemical leavening and 200°C ovens. Your flavour intent always survives the process.
Croissants • Danish • Puff pastry • Pain au chocolat • Turnovers • Enriched sweet rolls
Laminated goods live or die on butter quality. Our pastry flavours amplify what's already there – making good butter taste richer, cleaner, more complex – without adding artificial sweetness or masking delicate dairy character.
Fruit preparations • Cream fillings • Buttercream • Fondant • Glazes • Ganache
Better taste shouldn’t force you to rework viscosity, set time, or colour. Senovia flavours deliver clean, true profiles in acidic fruit systems, rich fat-based fillings, and delicate aerated creams — without disrupting the texture or stability you’ve already optimised.
The bakery market moves fast, but one thing doesn’t change: people don’t compromise on taste. We help you meet today’s expectations, like cleaner labels, less sugar, or hybrid formats while keeping the eating experience enjoyable.
Classics are back, but people want them “better.” Senovia helps you reimagine nostalgic flavours by adding more depth and richness for a familiar yet polished modern taste.
Cruffins, crookies, mochi doughnuts – viral mashups drive social buzz and sales. We support multi-texture hybrid bakery products with flavours that perform across different baking profiles.
Today’s consumers actively seek natural ingredients in what they eat. Senovia’s WONF-compliant flavours deliver consistent taste while supporting cleaner flavour profiles.
Senovia handles flavour projects end-to-end, from design or matching through to manufacturing. We provide project management and compliance support as standard, not extras. So, you can spend less time coordinating or handling regulatory paperwork and get your products to market faster.
Initial consultation
We start by understanding your product goals, process constraints, label requirements, and commercial timeline.
Technical brief development
No one-size-fits-all – we align on what matters to your individual project and document all specifications.
Feasibility assessment
We evaluate all the technical parameters and confirm compatibility with your manufacturing process.
Flavour creation
We develop flavour prototypes that get screened by our sensory panel and tested for application compatibility.
Application validation
We use your target flavour profiles in real processing conditions and deliver pilot trials before you commit to volume.
Optimisation & scale-up
Our teams optimise the dosage, validate batch consistency, and prepare regulatory documentation.
Manufacturing transfer
We transfer to manufacturing when everything performs, ensuring seamless handover and production readiness.
Quality assurance handoff
Our Quality Control team provides full documentation package (certificates and analysis).
Ongoing support
Technical troubleshooting, reformulation assistance, regulatory updates – we stay with you after the initial launch.
From scalable manufacturing and cost-efficient formulations to proactive regulatory support, we help you produce with confidence, consistency, and commercial advantage.
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We’re part of Arethia, a flavour house with 70 years of expertise. Our global production facilities feature 90%+ automated dosing and an annual capacity over 10,000 tonnes, ensuring consistent quality & reliable supply as your business scales.
Our high-impact formulations deliver strong flavour intensity while requiring less material in the final application. By using carefully selected, concentrated ingredients, we help reduce overall formulation costs while maintaining consistent performance.
Your compliance requirements stay covered as regulations evolve. We monitor global and European flavour ingredient regulations, operate FSSC 22000 and ISO 9001:2015 certified sites, and provide Halal, Vegan, and other certifications as needed.
tonnes is maximum single batch size
weeks of lead time for existing flavours
weeks of lead time for new flavours
Work with an expert team that understands bakery science as well as you do – and cares about getting it right.
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Q: What’s the minimum order for a custom formulation?
A: Senovia’s flavour batches start at 5 kg and can scale up to 50 tonnes.
Q: How do you ensure batch-to-batch consistency?
A: We use automated dosing systems with ±0.1% accuracy, real-time analytics, and in-line NIR spectroscopy. Every ingredient and process step is fully traceable.
Q: Can your flavours work with our existing equipment?
A:Yes. Our flavours are formulated in multiple formats to integrate with standard bakery processes.
Q: What documentation do you provide for export markets?
A: We provide complete documentation packages, including certificates of analysis, allergen statements, GMO status, and EU regulatory compliance confirmations.
Q: How long does it take to develop a custom bakery flavour?
A: Average timeline is 6-8 weeks, depending on complexity.
Q: Can you match our existing flavour profile?
A: We can reverse-engineer existing profiles and optimise them for better heat stability or cost-in-use while maintaining sensory targets.
Q: Do you provide samples before commitment?
A: Yes. We provide flavour samples specific for your application and production process before you commit to larger orders.
Q: What happens if we need reformulation support after launch?
A: We provide ongoing technical support. Our application scientists provide troubleshooting, reformulation assistance, and regulatory updates throughout your product lifecycle.
The landscape of taste, label claims, and product types is ever-evolving. Our approach is to continuously adapt flavours and ingredients to meet the expectations of our customers, ensuring optimal performance.
· Flavours that maintain stability throughout the process and baking stages
· Convenient to incorporate at any point in your operation
· Customized flavours for your own product
· Customized support and customer service
