Concepts

Light Fizz

Soft drink flavours made to enjoy everyday

Taste is still the reason people pick up a drink. Not the label, not the sugar content — the flavour. Even people who are cutting back on sugar are looking for something refreshing, familiar, and good enough to reach for without thinking twice.
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But reduced-sugar drinks have a reputation for tasting like compromise. Thinner, flatter, slightly off. The fruit character loses its brightness, the finish lingers in the wrong way, and the drink stops being something people actually want.

Senovia's Light Fizz is developed with that gap in mind — flavour-first, with formats that fit how people drink today. Six fruit flavours for all types of carbonated bases, each carrying the brightness and body that makes any soft drink worth finishing.

$768B

global soft drinks market value

85%

of consumers still choose a drink for its flavour

1 in 4

would try reduced-sugar drinks if they tasted better

Sources: statista.com, askattest.com, ific.org

Six flavours for enjoyable refreshment

Light Fizz isn't designed for special occasions — it's designed for Tuesday at 3pm. For post-workout thirst. For the desk drawer as the more exciting alternative to the water bottle. Familiar and refreshing fruit flavours, made to be reached for again and again.

‍Orange: Sunny, uplifting, effortlessly refreshing.

‍Lemon-Lime: Classic clarity with a citrus snap.

‍Mango: Smooth tropical warmth without heaviness.

‍Berry Breeze: Bright berry notes with refreshing acidity.

‍White Peach: Soft, mellow, elegantly restrained.

Guava: Lightly exotic, subtly sweet.

Explore all beverage applications

Light Fizz: Value for everyone

Brands

Launch products backed by flavour-first messaging around lightness, balance, and everyday enjoyment. Position your soft drinks as fitting naturally into any dietary routine, without compromising on taste.

Manufacturers

Formulate with flavours that are built for any carbonated base. Stable in reduced- or zero-sugar systems, compatible with natural and artificial sweeteners, and suitable for clear or lightly cloudy bases.

Consumers

Support people in enjoying carbonated soft drinks as a friendly habit, naturally fitting into how they already eat and drink. Delight them with familiar fruit flavours, gentle sweetness, and a refreshing finish.

Let's build soft drinks people actually enjoy

No matter the size of your business — scale-up or multinational — we work with you to create soft drink flavours worth reaching for, again and again.

Contact us

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